Modest Fashion Goes Mainstream: The Rise of Looser Silhouettes

In recent years, modest fashion has moved from the margins to the mainstream, shaping global style conversations and influencing both runways and everyday wardrobes. The demand for looser silhouettes, high necklines, and inclusive, comfortable designs is growing—reflecting a universal desire for dignity, self-expression, and quiet luxury. At Fasilah, a leading ethical slow fashion brand in the UK, we see this trend as both validation and inspiration: proof that values-driven, sustainable abayas and dresses are resonating with women everywhere.

Fasilah Black Open Abaya with hand-made detailing from our upcoming Heritage Collection.

A Movement Rooted in Choice, Not Compromise

The Guardian observes that, despite political hostility and criticism of the burqa and hijab, demand for modest fashion is stronger than ever. This is not simply a reaction to politics; it is a testament to women’s agency and the universal desire for comfort, dignity, and self-expression. At Fasilah, we see this every day in conversations with our community—women who want to dress beautifully and comfortably, without sacrificing their beliefs or individuality.

Our collections—crafted with natural fibres, cut in flowing silhouettes, and designed with thoughtful details—are a direct response to this movement. We believe modest fashion is not about hiding; it’s about choosing how you want to be seen. It’s about clothing that feels as good as it looks, and that tells a story of heritage, craft, and quiet confidence.

Political Debates, Personal Choices

The article highlights a paradox: as politicians in some countries push back against visible expressions of faith, women are embracing modest fashion more boldly than ever. This is not simply defiance; it’s a nuanced assertion of identity. For many Muslim women — and for a growing number of non-Muslim women — modest dressing is a way to reclaim agency over their bodies and narratives.

At Fasilah, we recognise the complexities of this landscape. Our abayas, maxi dresses, and open styles are designed to offer versatility—pieces that can be styled for work, celebration, or everyday life, regardless of the shifting political winds. We believe that fashion should empower, not restrict, and that every woman deserves to feel seen and respected on her own terms.

From Margin to Mainstream: Why Modest Fashion Resonates Now

The Guardian notes that modest fashion is moving into the mainstream, with designers and major retailers expanding their offerings to meet the growing demand for inclusive, looser silhouettes and high-necked styles. What was once considered niche is now celebrated for its elegance, comfort, and quiet confidence.

At Fasilah, our approach is rooted in Islamic values of stewardship, justice, and intentionality. We produce handmade abayas and modest dresses in limited quantities, using only natural, body-friendly fabrics and supporting ethical labour in Pakistan. Our commitment to sustainable, ethical fashion is a reflection of our faith, heritage, and responsibility to the earth.

The Universal Appeal of Looser Silhouettes

One of the most striking insights from The Guardian article is that the demand for looser, high-necked styles is not limited to Muslim women. Non-Muslim consumers are increasingly drawn to the comfort, versatility, and quiet luxury of modest silhouettes. In a world that often equates fashion with exposure, there is a growing appreciation for clothing that is both beautiful and respectful.

At Fasilah, we see this as an opportunity to build bridges — between cultures, generations, and personal journeys. Our designs bring together modern design and South Asian craftsmanship, with a focus on wearability and adaptability. Whether you are seeking an abaya for prayer, a dress for work, or a statement piece for a special occasion, Fasilah offers options – ready-made or bespoke – that honour your story.

Resilience and Reclamation: Modest Fashion as Empowerment

The political debates around the burqa and hijab often miss a crucial point: for many women, modest fashion is a source of empowerment, not oppression. It is a way to navigate the world with integrity, to express faith and heritage, and to resist the commodification of the female body.

At Fasilah, we celebrate this resilience. Our community is made up of women who are mothers, professionals, students, and creatives. We are inspired by their stories and strive to create garments that support their journeys.

Storytelling Through Craft

Every Fasilah piece is more than fabric and thread—it is a narrative. Our artisans in Pakistan bring generations of skill to each abaya, blending heritage techniques with contemporary design. We share these stories through our social channels, newsletters, and product descriptions, inviting our community to connect not just with the end product, but with the people and processes behind it.

This storytelling is central to our mission. As modest fashion becomes more visible, we want to ensure that the conversation includes the voices of those who make and wear these garments. We believe that transparency, authenticity, and respect are the foundations of true luxury.

A Call to Conscious Consumption

The mainstreaming of modest fashion is an opportunity—and a responsibility. As more brands enter this space, consumers have the power to shape the industry’s direction. At Fasilah, we encourage our community to ask questions: Who made my clothes? What materials were used? What values does this brand uphold?

By choosing Fasilah, you are supporting a business that prioritises ethics over excess, quality over quantity, and community over competition. You are joining a movement that values substance as much as style.

Looking Ahead: The Future of Modest Fashion

As The Guardian article makes clear, modest fashion is not a passing trend — it is a seismic shift in how we think about clothing, identity, and belonging. At Fasilah, we are honoured to be part of this movement and committed to leading with integrity, creativity, and care.

We invite you to explore our collection of sustainable abayas and modest dresses, share your stories, and join us in redefining what it means to dress with purpose. Whether you are new to modest fashion or have always embraced it, Fasilah is here to support your journey—with garments that honour your values, your heritage, and your unique sense of self.